
The Conceptual Stage of Product Development
When we develop a new product, many teams at Gaia Herbs and Professional Solutions are engaged in the process. First, the proper developmental formulation uses scientific literature (including clinical studies worldwide, in-vivo and in-vitro bioassays, and ethnobotanical literature) as primary sources for herbal efficacy data. Once the formula has been evaluated for compound integrity using eclectic, physio-medical, and naturopathic insight, it is then given to the Product Development lab to produce “benchtop” models of the formulation. In this stage of product development we are evaluating ingredient compatibilities, separation, viscosity, as well as appearance and taste.



